was commissioned by Simon Loftus in 1998 to produce a new pump
clip for Regatta Beer that was required to be a little unusual.
I then produced dozens of visuals, some of which I have included
on this page as an example of the thought process that often goes
into designing a new piece of packaging. As you can see these
were quick marker pen 'thumbnails' to show the ideas. The chosen
design is shown at the top - Simon loved the sail shape of the
visuals bottom right, but wanted the boat to have more movement.
The artwork needed to be fairly simple, with only a few colours
as the pump clip was going to be screen printed onto plastic.
All this hard work proved very successful as the shape of this
design was unusual for pump clips at the time and won 1st prize
in the 'beer mat of the year' award that year.