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This
was a carton I designed and illustrated for Adnams for a promotion
involving collecting ring pulls from the Suffolk Strong Ale cans.
My brief was to design an envelope that customers could use to
send their collected ring pulls in to Adnams. I had been sent
a blank sample of this envelope from a printer and thought the
shape, before the ends are pressed together, looked like a can.
It seemed a perfect solution so I made a mock-up and was given
the go ahead to produce the final illustration. I had to use artist
license when I painted the front of the can because of the proportions
but the effect still works well I think. The title for this promotion
was "Adnams Customer Collection Scheme". I also designed
the stickers, letterheads and promotional leaflet. |