first idea for this logo was a blue teardrop containing www
and the brief stated the logo must represent the website. My
client had approved this idea and all the logos were created
and sent off. The next job was to design a postcard to promote
the website with an abstract theme. I found this image ( thanks to 'Specular' ) and felt it was perfect for the job.
Suddenly I realised if I replaced the teardrop with one of the
ink blobs it would really link the logo to the postcard image
and a style was born! I produced the animation at the top for
the masthead of the website.