Lane Farm Country Foods, who have been rearing pigs on their farm in Suffolk for 20 years, have recently asked me to re-design their branding and produce all new packaging for their bacon, hams and sausages.The new double sided business cards are top left. Above are the sample mock-ups I produced which were launched at the Feast East Event in Cambridge and we gain invaluable customer feedback. The 2 designs above show the same design with their new logo (left) and their old (revised) logo (right). This is an interesting example where re-branding can become complicated as customers felt the complete change of new logo AND new packaging was just too much of a shock in one go! The rebranding of Lane Farm will probably happen in 2 stages using the old logo initially then eventually changing to the new one.So, watch this space!